So you’re new to the SEO world or have just started a new blog that is struggling to get even a decent traffic. And it just happens so that you’ve never heard of the word ‘backlinks.’ If this is indeed the case then here is a cardinal truth: backlinks is the most invaluable asset in the SEO world.
Simply put, without mastering the art of securing high quality backlinks no SEO professional has any chance of succeeding nor does your newly launched blog has any chance of getting any proper visibility in the Google ranking.
Backlinks refers to all the incoming links to your website or blog. In most cases, each of the incoming links represents an individual website that has chosen to link to your website because of the high trust and other favorable factors. In most cases you may never know which sites are linking to your website unless you’ve subscribed to or using backlink analysis tools like Ahrefs, SEO Moz and Majestics.
But you did not have to subscribe to these highly expensive tools, not unless your basics about how to fetch backlinks and link building process is clear. In this regard, this article will help in laying a strong foundation in fetching backlinks or link building process for all those who are new blog owners or are absolutely new to the SEO world.
Your content has to be rich and data driven:
Articles driven by quality content and immensely rich data will help to fetch lot of ‘organic backlinks’ for your newly launched blog and this will obviously have a good impact on your blog’s overall Google ranking.
Now what is organic backlinks? Well, ‘organic backlinks’ are those backlinks that are secured without you having to perform any outreach campaign (mostly done via e- mails). In other words, someone has found the articles in your blog immensely useful and has decided to cite the URL of your blog in one of the articles published in his own website.
Now your blog can create plethora of such organic backlinks if you’re able to consistently churn out quality articles. Trust me, if you can pull this off then your blog can secure decent number of high quality organic backlinks within 6-7 months.
By quality I obviously mean that your website or blog articles should add to the overall knowledge of the readers. It has to give some ‘invaluable information’ to readers that none of your competitors are giving. It may be a ‘deep insight’ into a specific topic that your blog deals with or bold opinions that perfectly resonate with your target readers.
And don’t forget to add some valuable stats and figures and if possibly some charts and diagrams to further substantiate your topic. Infographics can also be good alternative to charts and diagrams especially considering that they add lot of SEO value to any article. Now there is lot of debate regarding this among the SEO experts but there is no refuting the fact that today ‘Infographics’ are big hit among the readers and are therefore highly recommended.
Do Guest posting:
Whileorganic backlinks are certainly good but there is a limit to how much organic backlinks a newly launched blog can secure. Not to mention collecting backlinks organically is time consuming and can pretty much test your patience. And this is where the importance of guest posting pops up.
Ask any SEO expert about guest posting and the prompt answer that will come is that it is the most important aspect of link building exercise.
Guest posting simply means writing an article for someone else website, which conventionally should be a medium-to-high authority website. Whatever guest post you will write should obviously have the link or URL address of your blog. As and when your guest posts get published, your blog will end up getting a much needed backlink.
But how does one get to know about websites that accept guest posts. Well, a simple Google search can fetch you tones of information about websites that do accept guest posts. Be extremely specific about the keywords while doing the Google search. For example, if your blog is about cryptocurrency then you should be searching like ‘cryptocurrency guest posts’ or ‘write for us cryptocurrency guest post.’
Below is a list of search strings that most people use to find guest posting opportunities through Google search:
- Your Keyword “guest post opportunities”
- Your Keyword “this is a guest post by”
- Your Keyword “contributing writer”
- Your Keyword “want to write for”
- Your Keyword “submit blog post”
- Your Keyword “contribute to our site”
- Your Keyword “guest column”
- Your Keyword “submit content”
- Your Keyword “submit your content”
- Your Keyword “submit post”
- Your Keyword “This post was written by”
- Your Keyword “guest post courtesy of ”
- Your Keyword “guest posting guidelines”
Use low Competitive Keywords:
Your barely few month old blog will end up punching above its weight if it tries to target highly competitive keywords; your blog won’t stand a chance to get anywhere near to 3rd or 4th page of Google ranking (let alone 1st page). Therefore, the realistic choice is to resort to low competitive keywords where the competition is medium to low and thereby your new blog has the decent chance to increase visibility in the Google ranking and also stand a realistic chance of securing backlinks.
Google’s keyword planner and other free as well as paid tools can unveil lots of low competitive keywords in your niche. However, if you end up finding yourself clueless amid all the jargons and tones of information that these tools throw at you then there is another simple alternative.
The simple alternative is to use long tail keywords, which you can find by using your commonsense and Google auto search. Almost every SEO expert agrees that long tail keywords can act as catalyst for securing much needed traffic as well as organic backlinks for new blogs.
By the way, by commonsense I mean you should know how to play with the words while doing Google search. You can use several words preceding or following your keywords and in no time Google auto search will gift you with several long tail keywords.
To simplify further, below I have pasted the screenshot to give an idea about how to search long tail keywords using Google auto search.
In the above case the keyword is obviously ‘smartphone.’ Likewise, you can insert several keywords and Google auto search will throw you plethora of long tail keywords in your niche.
It is pertinent to mention here that all the long tail keywords shown by Google auto search is an way indication of their popularity among your target audience.
Be Generous in linking to other Websites:
A newly launched blog can ill afford to be choosy about outbound links. Outbound links are actually opposite of backlinks as they are external links – links that direct your blog visitors to other websites. Outbound links help in creating a solid link profile, which is very critical for newly launched blogs.
A solid outbound link profile helps in giving clear signal to Google’s web crawler about your blog, especially about which industry or niche your blog belongs to. For this, you be should linking your blog to only high-to-medium authority websites that fall in the same niche that your blog operates in. For example, if your blog deals with automobiles then its outbound links should be obviously linking to other automobile websites.
Outbound links necessarily don’t bring too many backlinks per say but they definitely help in building strong foundation for driving traffic as well as securing backlinks in the medium-to -long run. Outbound links can also lead to link building opportunities – more on that a bit later.
But make sure not to jump on the bandwagon of giving too many outbound links. Generally the rule is to give one or two outbound links per article and is not necessary either that every article in your blog should carry an outbound link. From the perspective of SEO, prefer giving outbound links to every third or fourth article published in your blog.
Try Link Exchange Program:
Newly launched blogs should aggressively try to leverage the link exchange opportunities to build their backlink profile. As the name suggest, the link exchange program is nothing but an arrangement where two blog owners mutually decide to link each other and as a result both parties secure backlinks for their blogs.
To seize link building opportunities, you should join various SEO groups and pages swirling through social media channels like Facebook and Twitter. Make an official request for link exchange in these groups and you’re sure to get good amount of response even if your blog gets below decent traffic.
Linkedin is another platform where you can come across link building opportunities provided you have good number of SEO and digital marketing professionals in your network connection. In case if you don’t then it is time for you to build these connections.
The collective use of all the above mentioned tactics will most certainly fetch pretty decent number of backlinks for all those blogs that are currently suffering from very poor Google ranking. Here I would like to reiterate the usage of word ‘collective use’ as usage of only one tactic may not secure you positive results. As and when your blog starts getting decent traffic or once you’re thorough with the fundamentals of link building process, you can try those paid link building tools like Aherfs and Moz. Until then try sincerely enacting the above mentioned tactics and I wish all the bloggers all the best for this worthy pursuit.