Over the last one decade affiliate marketing has emerged as one of the best revenue earning avenues for millions of online entrepreneurs across the world. If you have ever come across stories of bloggers making millions or earning more than their previous 9 to 6 job then their success is largely owing to affiliate marketing. But what happens when this ‘sales performance’ oriented marketing merges with the world’s most beloved social networking platform – Facebook. Just want to give small info here, affiliate marketing is also known as performance marketing.
For all those who are not aware Facebook does allow affiliate marketing on its platform. Conventionally Facebook with its millions of monthly active users ought to be a breeding ground for affiliate marketers. But surprisingly Facebook has rather proved to be an underwhleming platform for practitioners of performance marketing.
This is not to say that the world’s largest social networking platform doesn’t boost any success stories. It does boost quite a few success stories with many supposedly making decent amount of income by selling products of their affiliate companies through Facebook. However, Facebook’s success pales considering that world’s top notch affiliate marketers don’t really prefer Facebook for selling their affiliate products. Most of them sell their affiliate products via their own independent blogs or websites.
This blog post of mine will seek to present both sides of the coin, the benefits as well as disadvantages of using Facebook as a platform for affiliating marketing. I have also briefly touched on some useful tips about Facebook affiliate marketing.
Benefits of doing affiliate marketing on Facebook
While there are quite a few advantage of doing affiliate marketing on Facebook but the greatest advantage is the fact that it spares you from the pain of starting your own blog or website. From buying hosting plan, paying web designer to creating content for building traffic, starting your own blog isn’t all that straightforward. Starting and maintaining blog requires abundance of patience, hardwork and also quite a bit of investment.
Facebook, however, puts you on a speed lane to start your affiliate marketing business. With just simple Facebook page or dedicated Facebook group one can straight away start selling affiliated products and earn money. You neither have to invest your hard earned money to buy hosting plan or hire a web designer nor go through the hassles of creating content.
With Facebook, you directly land in world that is literally teeming with traffic every second. As of today, the social networking giant boosts 2.7 Billion monthly active users. Even if you can convert 1-2% of the 2.7 Bn users as your customers, you can still make hell lot of money.
You don’t own Facebook and that’s the big problem
As easy as it is to start affiliate marketing through Facebook, it has quite a few pitfalls. Facebook’s biggest pitfall is the fact that no one can dictate terms to it. In other words, you don’t own social networking giant and that’s the biggest problem.
Let me ask you a straight forward question. Can you stop Facebook from updating its algorithm that can overnight send your sales crashing down? The answer is big ‘no.’ Can you prevent Facebook from changing its advertising policies that sometimes can even result in termination of your affiliate account. The answer is again ‘no.’
Simply put, you’re always at the mercy of Facebook and sometimes you can become a victim of its arbitrary actions. In fact, there have been scores of example of Facebook’s arbitrary actions that has led to sudden suspension of affiliate accounts. Mind you Facebook can take such an extreme step without even serving notice to you. That’s Facebook for you and that’s how much dictatorial can it become.
When you compare this unfair situation with unfettered freedom you get with your own blog, you then realize the advantage of having your own blog. Launching and sustaining a blog admittedly takes some efforts but these efforts are accompanied by unlimited freedom that you rarely get with Facebook. Unlike on Facebook, you can make your own rules and policies in accordance with your growth strategy on your blog. You’re like the king in your own fiefdom and no one can challenge your actions and decisions.
Another factor that goes against Facebook affiliate marketing is the fact that the social networking giant isn’t quite fond of affiliate marketers. This somewhat apathetic attitude stems from Facebook’s perennial fear that over-prominence to affiliate marketing will reduce its platform into a breeding ground for spammers and spammy links.
By the way, what’s the problem with spammy links? Well, too many spammy links will have a bad impact on Facebook’s user experience. Something that the social networking giant will do almost anything to avoid. Facebook’s fear that its platform will become heaven for spammers isn’t exaggerated either. After all, greed can get better off anyone including affiliate marketers.
Successful tips for doing affiliate marketing on Facebook
- Conventionally, you must choose your affiliate marketing niche as per your personal interest and passion. Although this isn’t mandatory at all, choosing your niche as per your hobbies and interest will prove beneficial in the long run. For example, if you’re a health freak then choosing a health niche in your affiliate marketing program makes a lot of sense.
- It is equally important to choose a niche that falls in the premium price category. This is simply because higher the price, higher is your chance to earn a good commission. Additionally, it is important to choose an affiliate marketing program that gives good discounts on its products. After all, attractive discounts are the best way to attract prospective customers. Amazon affiliate and Clickbank are amongst the world’s best-known affiliate programs out there.
- Instead of a Facebook page, try doing affiliate marketing through a group. Unlike a page, a group nurtures a sense of community. This sense of belongingness can eventually result in good sales for you.
- However, before starting your affiliate group don’t forget to focus on basic things. For instance, create a killer cover page. As important as it is to create an aesthetically beautiful cover page, it must also properly reflect your group’s niche and mission. There are many free tools available on the internet for creating a beautiful cover page; Canva happens to be one of them.
- Your affiliate group doesn’t merely have to be about your affiliate products. Be more creative and imaginative by trying to make your group more engaging and appealing. Regularly posting interesting messages and articles about your niche is certainly one way to go about. This will help in popularizing your group and expanding your membership in the long run.
- Do remember that Facebook doesn’t allow to promote group posts. But you can easily overcome this hurdle by sharing your group post with one your existing Facebook pages and then advertise it.
- Don’t hide from your group members that you’re earning commission from the affiliate link. Not disclosing this fact will only damage your reputation and break trust with your group members. Not to mention your group members will eventually come to know at some point that you’re an affiliate marketer. If you’re actually adding value to their life by giving them great discounts and awesome products then they should not mind about your commission earning prospects at all.
- Please don’t spam your affiliate links. Trying to spam your links repeatedly is suicidal as Facebook can anytime block your group. It is equally important to prevent your members from posting spam messages in the group; It might antagonize your group members but this is important for ensuring the long-term success of your group.
Facebook affiliate is dirt cheap. Since it isn’t capital intensive venture, you might as well want to give a try. But eventually it is your hard work and focus that will determine whether this venture proves to be worth it or not. If you succeed then you’ll end up having a good passive income. In case if you fail, you probably won’t lose anything to regret about. If anything it might give an invaluable lesson that might help you in future.