When any wanaabe blogger or a small company launches its website, they can’t help but hope that their website starts ranking in Google at the earliest. In fact, most would love to see their website on Google’s first page almost a day after their website has gone live.
This would have been sort of possible 10 years ago, when ranking a new website within a few weeks in Google’s first or second page was within the realm of possibility. But today with internet’s landscape becoming so dynamic and intensely competitive, achieving such feet has become a distant dream.
To give a straightforward answer, a new website or a blog will take nearly 5-6 months to get a decent visibility in Google’s SERP. When I say ‘decent,’ I mean that your website’s webpage won’t even rank on 4th or 5th page of Google, let alone on 1st page.
This fact holds true even for websites that deals with niche space, where the competition is conventionally less intense. This will give all the readers a rough idea about how tough it is for a new website to be ranked on Google today.
To give a more clear idea about the competition, I have an interesting statistics to share with all my readers. A recent survey estimated that there were nearly 1.7 Bn websites on internet as of December 2019. This means that everyday virtually thousands of websites are launched across the internet.
Now coming to the main topic, this blog post will address some of the key factors that stops new websites from ranking in Google. This post also shares some valuable tips that will accelerate the process of increasing your website’s visibility in Google.
- What is Google Sandbox
- Factors that cause low trust signals for new websites
- Tips to accelerate newly launched website’s visibility in Google
What is Google Sandbox?
This is again one of the many talked about conspiracy theories in the SEO industry. I call it as a conspiracy theory because it is not been confirmed by Google yet.
Google Sandbox basically refers to algorithmic filter that stops Google from trusting new websites. Due to this low trust, newly launched blogs and websites enjoy a very poor visibility on the world’s most popular search engine.
Many SEO experts describe this unconfirmed theory as Google’s very own probation period. Just like a new employee in any company has to go through probation period of 6 months, so does a newly launched website.
However, time alone is not the determining factor to end this so called probation period. Industry experts strongly believe that new websites will have to keep doing constructive things that will enable Google to start trusting them.
Factors that cause low trust signals for new websites
While there is no surety as to Google sandbox plays a major role or not, there is hardly any doubt about other factors being responsible for new website’s poor ranking.
I personally consider two factors responsible for new website’s low visibility on Google’s SERP. These two factors are 1) low domain authority and 2) poor backlink profile.
1) Low Domain Authority Score
Domain authority (DA) is also referred to as domain rating or website authority. You can choose to call it by any name as they all refer to only one thing: the overall strength of a website.
This strength is denoted through a score that is calculated from 0 – 100. Any website that hopes to rank on Google’s first page, it must clock a DR score that must be nearer to 100.
Websites with such high DA or DR score, let us see 75-90, are classified as high authoritative websites. These websites can easily rank on Google’s first page even for highly competitive keywords.
This obviously means that websites with low DA score will always struggle to rank in Google’s SERP. Simply because Google doesn’t trust them.
Now ask yourself will Google trust your newly launched website that is barely two months old. The answer is big ‘no.’ The reason being that a two or three months old website will conventionally have a low DA score, even if it is dealing in a very niche space.
Many online free tools are available that can tell DA score not only of your website but of any website. Moz’s domain analysis and Ahref’s free website authority checker are amongst the widely used free tools for checking any website’s domain authority.
2) Poor Backlink Profile
How does Google calculate a website’s domain authority? The search engine giant takes into consideration various factors but not all factors receive as much weightage as backlinks do.
A website’s backlinks play the most decisive role in judging its DA score. If a website’s backlink profile constitutes of links coming from high authoritative websites then its backlink profile will be considered as top notch.
However, if the same links were to come from low authoritative websites then this will obviously take a toll on website’s DA score. This eventually results in website’s poor visibility in search engine as well as low traffic.
Below I’ve denoted both these scenario in two simple formula
Good backlink profile = high DA score = Good visibility on Google = Good traffic
Poor backlink profile = Low DA score = Poor visibility on Google = Poor traffic
Now this blog post’s attentive readers won’t have to think too hard that the second formula applies on almost all newly launched websites.
Tips to accelerate newly launched website’s visibility in Google
Now it is clear that DA score and backlink profile collectively determine website’s visibility in Google’s SERP. However, before addressing these two critical factors bloggers and website owners should get their basics right.
What are these ‘basics’ all about? I’ve labeled these basics as simple tips that will help in laying strong foundation for newly launched websites and blogs.
Strong foundation? Well, as mentioned above, these simple tips will speed-up newly launched website’s visibility in Google’s SERP. Eventually this lays the strong foundation for website’s backlink campaign and the quest to increase DA score in the long run.
- Register your website on Google Search Console (GSC): This is the easiest way to tell Google about the existence of your new website. This tool is absolutely free and is completely owned by Google. It offers invaluable data about website’s traffic and other important metrics that further helps in optimizing your website’s performance. Registration process is very simple and barely takes few minutes.
- Submit XML sitemap: Once registered on GSC, the first major step you need to take is to create a XML sitemap and submit it to GSC. Sitemap is basically a roadmap of your website that helps Google in navigating important pages and categories. Sitemap basically helps Google to easily crawl your website and therefore plays an important role in your website’s overall visibility. One can easily create sitemap with the help of Yoast plugin. Yoast’s sitemap feature is available for both free as well as paid users.
- Keep regularly posting fresh content: This advice is especially meant for bloggers. Google will think twice to crawl your blog if you post articles once in a blue moon. And if Google isn’t crawling your blog then it will cast bleak shadow on your Blog’s chances of making it to SERP ranking. Therefore new bloggers should keep regularly posting new articles/post on their blog. Even 5-6 high quality posts every month is more than enough.
- Keep networking with bloggers on social media platforms: This advice is again especially meant for bloggers. All those who have just launched their blogs must leverage social media platforms like Facebook, Twitter & LinkedIn to network with the blogging community. But why? Networking with bloggers in your own niche helps in various ways. You get fresh ideas for content, helps in staying updated with the latest trend, they can even share your post on their social media pages. Even better, if they like your content they can even link back to your website and you’re website gets much needed backlinks.
- Promote your posts & website on social media platforms: Since newly launched website struggle to get traffic on their website, they can easily solve this lock jam by paid promotion of their blog posts on social media platforms. Although this is a paid traffic, this will still help in improving your website’s important metrics and over-all engagement. In simple words, more and more people will know about your website. I personally believe that social media marketing can help in easing your SEO process in the long run. That said, they can’t be seen as a replacement to your SEO process. After all, it is a paid traffic.