In the SEO and digital marketing world, traffics are usually classified into organic and inorganic traffic. Here, of course, we’ll be speaking specifically about organic traffic. Organic traffic refers to a traffic that purely comes to your website through search engine, Google or Bing search results. Organic traffic therefore does not include any incoming traffic that comes via any advertisement and social media push – be it Google Ad words, Facebook/Twitter ads or social media sharing.
The fundamental difference between organic and inorganic traffic is that the former includes any traffic that does not come through any advertisement or social media push. Organic traffic basically takes place when people find your website on Google or Bing search and they choose to come to your website by clicking on it.
Ask any SEO or digital marketing expert about what is more important, organic traffic or inorganic traffic for the success of any website. Their unanimous answer would be organic traffic. A website or blog owner can spend tones of money on Ad words and Facebook ads to get that steady stream of inorganic traffic but true worth of any website is determined by sheer its ability to get organic traffic.
A higher organic traffic reflect three important factors that most successful websites & blogs crave for
- It reflects website’s higher domain authority
- Google/Bing reposes more faith on the website
- Website is steadily becoming a brand name that helps in maintain the study stream of organic traffic
Now we come to the very crust of this article, how to boost organic traffic on your website. Below i’ve enlisted 7 ways that will especially help new bloggers or anyone who has just started blogging in increasing their organic traffic.
- Churn out those expertise content regularly: your blog is fundamentally a platform to prove your talent & skills and the one way to do this is to regularly churn out high quality content. High quality content that boosts your profile and make you stand out as an expert or highly knowledable person among your target readers. Remember the day people start taking your opinion seriously or regard your opinion with huge respect, your blog has probably started to stand out. However, any blogger’s ability to successfully cast himself as an expert depends on the consistency of.expertise content. Expertise content is simply fancy way of saying that content has to be high quality.
The more high quality content is consistently produced on your blog, the more your readers will be willing to accept you as an expert in your respective field. As for what really constitutes high quality content, I feel any content that adds genuine value and offers deep knowledge to your target reader can classify as high quality content.
Now it goes without saying that consistently producing high quality content isn’t easy and therein lies the real hard work as well as the challenge of being a successful blogger.
- Don’t post articles once in a blue moon: Success in any venture is possibly when quality and quantity go hand –in-hand and this universal rule is applicable even on blogging. This simply means that you got to regularly post articles on your blog to stand any chance of creating any real connection with your target readers. Regularly posting articles is just as important to maintain the steady stream of traffic on your website and this in-turn is critical for the long term success of your blog. In fact, even in the above point I’ve given sufficient hint that your high quality content won’t create much positive impact unless it is produced regularly.
However, being regular doesn’t mean that you got to post articles every day. According to me, even 7 to 8 high quality articles every month is sufficient to maintain steady traffic for your website. But make sure that these articles are not thin content or too short. I won’t go into the specifics of word count but your articles have to be exhaustive enough to bring out all the necessary nuances and fine points.
- Exploit Long Tail Keywords: Long tail keywords are like holy grail for small bloggers or blogs that are struggling to get decent traffic. This is purely because they provide a much needed breathing space to all those blogs that are struggling to find a place in the Google ranking. They are struggling probably because they are wasting too much time in chasing head or short tail keywords, where the competition is simply too high. The intelligent thing to do for such blogs is to look for long tail keywords in their own niche, since such types of keywords are marked by low competition.
I have always treated long tail keywords as low hanging fruits that can help in building strong growth-foundation for small blogs or blogs that have been just launched. For all those who are still not aware, long tail keywords are keywords that are simply long – constituting of 3 or 4 words or even more. Take the example of the headline of this article, How to increase organic traffic on your website. This is a classic example of long tail key word. However, it must be noted that long tail keywords are not defined only on the basis of their length.
As for how to search for long tail keywords then backlink analysis tools like Semrush, Ahrefs and Majestics can be of great help. If you’re too short on budget to subscribe to these paid tools then scores of free keyword tools are available in the online world. Bloggers can also use Google auto search and Quora for getting an idea about long tail keywords in their niche.
- Find new keyword opportunities: Every industry and niche is dynamic in nature and therefore new trends keep emerging that will always generate curiously among the industry followers. These new trends bring along with them new keyword opportunities where the competition is still low and thereby offer a golden opportunity for new bloggers to exploit them for the purpose of organic traffic. The logic behind the low competition is that these keywords are still emerging ones and have still not become popular enough to catch of the industry. You got be really passionate about your industry to spot these new trends.
However, keyword opportunities are not only restricted to emerging trends alone as even current trends that have not been exploited enough can lend equally good opportunities. Paid subscription tools like Semrush and Ahrefs have great in-built features to find such keyword opportunities.
- Foster a sense of community:
It is an open secret that blogs that succeed in developing a great sense of affinity with its target readers always enjoy steady stream of traffic. You can also develop this great sense of kinship by exploiting social media platforms like Facebook, Twitter, LinkedIn, Instagram, Quora etc. But one does not develop a strong kinship only by sharing posts on these platforms. While you should be sharing your posts regularly (especially those that you feel are your best articles), you must equally try to go beyond this standard practice. In other words, you got to be bit more interactive when you’re trying to foster a sense of community for your blog.
By interactive we mean that you got to make your blog’s twitter & FB pages and LinkedIn account as the virtual breeding ground to transform your unknown blog into popular brand name. Try to strike regular dialogues with your industry peers, give your expertise opinions on the latest trending topics, try solving the queries of your followers, run a poll campaign on relevant and buzzing topics, etc. Additionally, you can also start your blog’s official Youtube Channel and promote those videos on all the social media platforms.
All these efforts can have a positive impact on your blog’s perception amongst your target readers and they may even start seeing your blog as a representative of credible & trustworthy voice within the industry. Above all, this can give more than a window of opportunity for your blog to boost its organic traffic in a big way.