What makes Ahrefs Webmaster tools one of the most powerful free SEO tools

Ahrefs is undeniably one of the most powerful SEO tools in the world. Personally, i consider it amongst the four most powerful SEO tools currently available in the world, the other three being Semrush, Moz and Majestic.   Now this immensely powerful tool has done a big favor on the blogging community by launching a […]

8 Most Important On-Page SEO Factors

The Alphabet ‘O’ in SEO stands for ‘optimization.’ The exact dictionary meaning of optimization is “the action of making the best or most effective use of a situation or resource.” If you apply this meaning from an SEO perspective then it simply means that structuring your website in such a way that it must rank […]

Content freshness: Shattering the myth of publishing often

It is widely believed that blogs that publish quite ‘often’ have a higher chance of infiltrating into Google’s SERP and thereby boost its organic traffic. Although this popular belief certainly has some credence to it, there is equally great need to bust some myths that have been ingrained in this popular belief. For instance, the […]

How to increase organic traffic on your website

In the SEO and digital marketing world, traffics are usually classified into organic and inorganic traffic. Here, of course, we’ll be speaking specifically about organic traffic. Organic traffic refers to a traffic that purely comes to your website through search engine, Google or Bing search results. Organic traffic therefore does not include any incoming traffic […]

Why seeking backlinks from low authority websites is not such a bad idea

Most bloggers incessantly crave for getting backlinks from high authority websites or websites with higher DR (domain authority). It is now pretty common knowledge that backlinks from higher authority website is the ultimate gateway for higher ranking in Google’s SERP. However, it is as much an acknowledged fact that getting backlinks from authoritative websites is […]

Basic SEO for new Bloggers (part 2)

While Part 1 was purely dedicated to the topic of Keywords, the part 2 and the final part of this series will explore the last two fundamental tenets of the basic SEO – content and backlinks. The real SEO begins, when bloggers start pursuing high quality content and backlinks for their blogs. They are undeniably […]

Basic SEO for new bloggers (Part 1)

For new bloggers, with no or little knowledge about SEO, getting their blog at the top of the Google ranking can be immensely overwhelming. However, new bloggers can take some respite over the fact that Google is very forthcoming about rewarding bloggers who are really passionate about their blogs. In short, Google is not biased […]

Guest posting sites must pull down those outbound links and here’s why

Although guest posting has always posed an unethical dilemma for most SEO and digital marketing professionals, the practice of guest posting continues to rule the roost in the SEO world. Many SEO experts claim quite unabashedly that guest posting will continue to remain the foundation of link building strategy, no matter the repeated warnings and […]

Why and how Bloggers Should Seriously start Leveraging Podcasts?

If you as a blogger still haven’t started taking podcasts seriously then this conventionally accounts for a missed opportunity. And in today’s highly competitive world, nothing is more regrettable than missing a golden opportunity. In developed countries like US and UK podcast is already a big thing and today scores of bloggers in these countries […]

SEO beyond Backlinks: The Importance of Brand Mention

The SEO world’s steady tilt towards the practice of brand mention and online citations of brands is a clear diversion from ‘old SEO school’ philosophy that lays overwhelming importance on backlinks or link building campaigns.      This significant shift has been happening since 2014, after Google began to refine its algorithm to look for creditable search […]