Today there is so much of unprecedented hype around blogging. This hype can be attributed to various factors including people’s strong urge for passive income, dream to become a professional blogger, aiming to display their talent to the world so and so forth.
The reason for steadily growing number of bloggers can also be attributed to the fact that today launching a blog has become easier than ever before; this is largely thank to affordable hosting plans and easy availability of word press themes.
But let me share a simple statistic that will straight away bust this so called hype. According to a rough estimate, whopping 70% of the newly launched websites fail to renew their hosting and domain plans after a year.
Dissecting this in simple numbers will mean that if 10 million new websites are launched every year then out of them roughly 7 million websites simply don’t exist after a year. Without an iota of doubt, small blogs make a great chunk of this 70%.
What does this harsh reality really reveal? It basically reveals that most bloggers simply run out of motivation and eventually give up on their blogging goals within the first year itself. Let us all accept it that succeeding in blogging isn’t all that easy.
Today there is simply too much competition in the blogging space and competing (let alone surpassing) with high authoritative websites in your niche will prove more difficult than you ever thought.
However, if the burning flame still hasn’t extinguished within you then this blog post of mine will fill you with great amount of optimism. Treat my blogging tips as an ever green rule that will help bloggers no matter in which year they decide to launch their blog; as the title itself says that these tips are meant for forever.
This blog post will cover following topics:
- Importance of low competitive keywords
- What are low competitive keywords
- Benefits of targeting low competitive keywords
- How to find low competitive keywords
- Importance of keywords that have high volume & low KD score
- Why you should not be obsessed with low competitive keywords
- Importance of regularly posting new blog posts
- Importance of writing linkable content
Give due importance to low competitive keywords:
One of the fundamental reasons why most bloggers run out of motivation is that they simply fail to get organic traffic for their blogs. All that hard work to churn out high quality articles bring either no or dismal traffic.
When many bloggers check out the Google search console with bated breath and eventually come to know their traffic isn’t moving up words, their motivation certainly head southwards. Where did they go wrong and how come their high quality blog posts isn’t bringing much traffic.
Most bloggers lose the plot because they are not investing their enough energy in keyword research. Many are so naïve that they knowingly or unknowingly write articles only for high competitive keywords and as a result their blogs suffer from search engine blindness.
In other words, your high quality blog posts won’t reach to your target customers as they won’t be able to find it on Google. But why? Does Google hate new blogs or is it more biased towards established & high ranking websites. The answer is big ‘no.’
Most newly launched blogs are by default low authoritative websites and hence their chances of ranking well even for medium competitive keyword (let alone high competitive keyword) are very dismal. In such an unfair scenario, low competitive keywords offer more than a glimmer of hope.
What are low competitive keywords?
Low competitive keywords are those keywords that have low monthly search volumes, usually their average monthly volume is below 1,000.
But this isn’t a precise definition of low competitive keywords. Low competition keywords are actually those keywords that can be ranked on search engines with little or no backlinks and little to no domain authority.
Simply put, these keywords are ideal match for newly launched blogs that virtually boost no backlinks and have a poor domain authority.
Benefits of targeting low competition keywords
Although low competitive keywords are not money spinners and hardly generate any revenue prospects, they can provide much needed oxygen to blogs that are struggling to survive in the onslaught of hyper competition. Below I have shared the benefits of targeting low competitive keywords.
- Your traffic curve finally starts moving upwards
- Your blog’s visibility on Google improves
- Your blog’s SEO metrics improves – improvement in on-page time, bounce rate and engagement rates.
- With improving SEO metrics and visibility on Google, the process of acquiring organic backlinks for your blog will also get rolling.
- With overall things and prospects of your blog improving, your motivation will stay intact and so will your dream to become professional blogger.
How to find low competitive keywords
Even though there are tons of free keyword tools available in the online world, they come with serious limitations and their data is also questionable.
Therefore it is advisable to use premium paid tools like Semrush and Ahrefs for keyword research and finding backlink prospects. Although they are expensive tools, they are worth the investment if you’re planning to become a full-time blogger.
I have been using Semrush for quite some time now and it has given me pretty satisfactory results. With the in-built feature of keyword magic tool, Semrush can offer tones of low competitive key word opportunities.
By levering various filters like volume, keyword difficulty score (KD), include keyword, exclude keyword & few other filters, this tool can find lots of low competitive keywords with unbelievable ease.
Just check out the above screenshot. By using keyword magic tool, I found three low competitive keywords for one of my other blogs pertaining to SEO & digital marketing. As you can see my seed keyword is ‘backlinks,’ which is traditionally a highly competitive keyword. But by using various filters, I managed to find three low competition keywords with ‘backlinks’ as my seed keyword.
Now just check out those metrics, keyword ‘backlink generator’ has monthly volume search of 750 & KD score of 58.01%, buy PBN link has a monthly volume of 480 & KD score of 46.82% and buy backlinks cheap has a monthly volume of 880 and much lower KD score of 41.69%.
My next step will be to write a high quality post targeting these key words and subsequently I can expect some quick spike in my organic traffic. In all probability, I should expect a spike within 3-4 days of publishing these articles.
Just want to give a tip out here, whenever you’re searching for low competitive keywords using Semrush and Ahrefs, you must always set your volume filter at 101- 1000 and KD filter at either 40-59% and 0-39%.
Setting these filters higher than the above mentioned level will take you to medium and high competitive keywords.
Target keywords with high volume & low keyword difficulty score
My next tip for achieving success in blogging is to target those keywords that boost high volume but clock low difficulty keyword score. Yes, such keywords do exists and they are again great source of easy traffic for newly launched blogs.
However, bloggers should target these keywords only when their blog’s DR has shown some steady improvement. Try targeting these keywords when your blog’s DR has reached to the level of 15-30.
Just check out the above example, by using Semrush’s keyword magic tool I found one such keyword. Keyword ‘Buy Backlink’ has a monthly search volume of 3,600 and KD score of 53.05%. This keyword research is again meant for my SEO and digital marketing blog.
But this is merely tip of an iceberg. Simply because Semrush and Ahrefs can offers keywords that has search volume as high as 20,000-25,000 and KD score below 50%. All you need to know is all the popular & not so popular keywords in your niche as well as how to play with those filters.
Don’t be obsessed with low competitive keywords
Just as it is suicidal for newly launched blogs to go solely after high competitive keywords, it will be equally disastrous if the bloggers become over-obsessed with low competitive keywords. There are two reasons for this.
Firstly, low competitive keywords are essentially part of your blog’s initial life cycle stage. Its primary aim is to only infuse life into your blog by bringing much needed traffic and finally move your blog’s SEO needle.
Secondly, low competitive keywords are not revenue generating keywords. All they do is bring cheap traffic and your blog isn’t going to make much headway by obsessively targeting low competition keywords. So what’s solution?
The solution is to maintain fine balance that will allow you to think long term rather than short term benefit. In other words, your blog should be targeting even medium and high competitive keywords. Of course, these keywords won’t bring immediate traffic but will help your blogs to serve your readers more diligently.
Ultimately, these money spinning keywords will play a critical role in building a loyal readership. Not to mention that these keywords will play equally critical role in giving headway in your backlink campaign.
But how to implement this solution. Well, here is the answer. Let us suppose that you’re posting 10 blog posts every month. Just make sure that at least 5 blog posts are dedicated to medium-high competitive keywords.
Bloggers must remember that while traffic is important but serving their readers is more important. Even Google loves those blogs that put readers above everything else.
Regularly post or publish on your blog:
What will happen if you post articles once in a blue moon? Well, Google won’t use its resources to crawl and index your website. In other words, Google simply won’t take your blog seriously and nothing can be more detrimental when Google stops taking your blog seriously.
However, this doesn’t mean that you’ve to post articles every day. This holds especially true if your blog falls in non-QDF category.
Even 6-7 high quality articles per month are pretty sufficient. That said, there is no tab over maximum number of articles. As long as you’re willing to write high quality stuff, you can even post 15-20 articles every month. The more articles you write, the better it is.
Benefits of regularly publishing blog posts
- Google will regularly crawl & indexes your website
- It will help in building rapport with your reader
- It aids in sustaining your traffic
- Increases your backlink prospects
Write more & more linkable content
Every new blog post that you write is an opportunity for your blog to earn a backlink. If every bloggers ingrains this attitude then it will be far easier to create linkable content. Linkable content is defined as any content that is so good that people can’t help but link back to your blog. Simply put, your blog’s backlink prospects are directly correlated to your ability to generate linkable content.
Actually linkable content and high quality content are interchangeable. In other words, they are one and the same. Generating linkable and high quality content isn’t all that easy & straightforward but the few tips that I have shared below will surely be of great help.
- Don’t merely write informative but in-depth article. Churn out details, unique opinion or angle that all your competitors have failed to touch on.
- Include lots of reliable statistics and data. Studies have proven that statistics driven content are more likely to generate backlinks. If you can back these statistics with graphs and charts then nothing like it. Do lot of online as well as offline research to dig out statistics. Paid tools like ahrefs & Semrush can also prove to be goldmine for quality data & statistics.
- Use personal customized images. Don’t just take images from Google images. Rather create images by using free tools like Canva and Pixlr.
- Use lots of infographics.
- Create readable content; content that is easy to read – use short paragraphs, don’t use too many long sentences and use bullet points & tables wherever it is needed.